VIVA LA VULVA!: The Ad That Makes You Wish You Could Hug Your Vagina - Vulva ads
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Swedish feminine-products brand Libresse and agency AMV BBDO have created a three-minute ode to vaginal pride. This time, the ad isn’t just highlighting periods; it’s celebrating everything that makes vaginas great. Like all great marketing, “Viva La Vulva” is far more than an ad. Kim Gehrig directs ad by AMV BBDO released in Scandinavia. 6 in TV/Film, Essity’s Libresse continued to defy fem-care marketing taboos with this joyous, celebratory ad feature an array of singing “vulvas,” represented as conch shells, fortune cookies, papayas and more.